Education:
Western Carolina University
Graduation Date: December 1996
Bachelor of Fine Arts, concentration in Graphic Design
Related Courses: Typography 1& 2, Graphic Design 1 & 2,
Communication Design, 3-D Design, Package Design,
Painting, and Drawing Courses
Expertise:
Graphic Design and Coordination
Exhibit/Tradeshow Design
Web Design (HTML/CSS/PHP)
Inner Office Relations
Vendor Relations
Computer Illustration
Logo Development
3-D Illustration
Large Scale Mural Design
Large Format Printing
Creative Consultant
Client Relations
Technical Know-How
CAD
Computer Skills:
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Acrobat
QuarkXPress
Flash
Dreamweaver
Final Cut Pro
Vector Works/Mini-CAD
Excell
Power Point
Word
Work Experience:
September 08 - Present
Affinity4, Norfolk VA (work on-site and remote)
Position: Senior Graphic Designer
• Create and develop marketing material with emphasis on branding and sales goals
• Manage and administer the Affinity4 web site
• Create new web content and promotional advertisements with the goal of increasing web sales
• Work closely with product department and product vendors to develop sales campaigns and promotions of cross branded materials
• Create promotional video content for use on the Affinity4 web site and sales DVDs
• Manage creative department and internal graphic designers
• Schedule high level jobs as well as day to day tasks with emphasis on deadlines
• Manage and record voice overs for on hold messaging
• Work closely with the Affinity4 call center to develop materials to increase sales
• Create cross branded materials for Affinity4 Non-profit partners
• Develop business identities and branding materials for Affinity4 entities
• Work with marketing team to create a ongoing Social Media plan
• Develop ads for Non-Profit partners and interactive dynamic downloadable materials
Work Experience:
January 04 - Present
PlayPower, Inc., Huntersville, NC
Position: Graphic Designer
• Lead creative support for PlayPower’s five business units.
• Manage all creative projects in a timely manner, using outside and inside resources.
• Support business units with tradeshow booth layouts, graphics, electrical plans and rigging instructions for over 60 national and international tradeshows.
• Work with sales department to create market specific collateral material.
• Work with New Product Development in the successful marketing of new products.
• Creative lead for PlayPower’s business unit web sites.
• Design and manage national and international media plan with over 200 ad placements annually.
• The management and organization of five business units photography and literature “working files”.
• Coordinate and manage on and off site photoshoots.
• Creative lead for annual business unit catalogs.
• Coordinate the translation and re-design of corporate literature for marketing overseas.
• Support global representative and distributor network with sales material, photography,
local publication ads and tradeshow material.
• Support PlayPower corporate functions with business material, special event displays and requests from
PlayPower CEO and the VP of marketing and sales.
• Work with HR department in filling vacant and new employment positions.
September 97-October 03
ACI Design, Charlotte, NC
Position: Art Director
• Conduct client meetings to discuss projects and deadlines.
• Work with sales staff and production department to address client needs and expectations.
• Conduct brainstorm sessions to flush out solutions for projects.
• Creative design with emphasis on client expectations, audience, current trends, and products.
• Work with Creative Director on brochures, flyers, mailers, POP displays, and posters.
• Conduct photo shoots and research stock photography for projects.
• Create high end proposal drawings for prospective clients.
• Design exhibit graphics and murals, with thought towards current themes and show goals.
• Process and print graphics for various applications.
• Create design for vinyl graphics and signs.
• Train and advise production artists.
• Manage multiple projects with respect to deadlines.
• Maintain a network of seven Macintosh computers, an Encad 700 ink-jet plotter, Coda cold mount presses and all new software and software upgrades.
Freelance Design:
June 04-Present
Social The Magazine, Raleigh, NC
Position: Creative Director and Co-Owner
• Creation and design of local entertainment publication with strong emphasis on seasonal and audience trends.
• Work with partners and sales staff to satisify client expectations
• Design and layout monthly publications, administer photoshoots for covergirl, fashion, and spotlight sections.
• Broker printing and shipping.
• Work with clients to create advertisements, web banners and logos.
